ENGL 8122  ※  User-Experience Research & Writitng

A/B Testing

To identify which of two options users prefer, you can show them both and ask them to pick. If you ask them to say why you might gain insight into how your users think. You can automate and perhaps objectify A/B testing on a website by generating a random number and then based on the number, showing the user A or B. If you knew what a user would do when they landed, and you could measure how long it took them to do it, then you might be able to tell which of the two options better served your needs.

You can ask and AI to write a javascript that will generate random number, say between 1 and 100 and if the number is <= 50 do A, else do B.

Here is how I do it using PHP.

<?php

// Generate a random number between 1 and 100
$randomNumber = rand(1, 100);

// URLs for redirection
$urlA = "http://example.com/urlA";
$urlB = "http://example.com/urlB";

// Redirect to URL A if the number is 50 or below, else redirect to URL B
if ($randomNumber <= 50) {
    header("Location: " . $urlA);
} else {
    header("Location: " . $urlB);
}

// Prevent further script execution after redirection
exit();

?>

To use this script you would need to name the file that used it with a .php extension rather than a .html extension. The .php tells the server to execute the script before it servers the web page.