ENGL 8122  ※  User-Experience Research & Writitng

Product Compasison Chart

There's nothing dynamic about this screen. It's just an HTML table with table heading scope='row' and scope='col,' which are handy for product comparisons. There's a marketing trick technique often employed with these charts, where Product B is obviously better than A and Product C is too expensive for new buyers. The trick is called forced choice. Forced choice is a way of overcoming decision paralysis or just plain hesitation. Download and save locally to replicate.

W3Schools has a variation that would be easy to copy, paste, and modify.
Product Comparison
Feature Product A Product B Product C
Free X
Cross Platform X
Video
Audio
Usabilit✓