PIMPOLOGY: The 48 Laws of the Game
Pimpology: The Laws of the Game Ken, Pimpin
There are only two categories of people: pimps and hoes. You either give orders or you take them. This reality may be offensive to some, but it's real, and if you open your eyes to what is truly going on in this world, you will see that everyone falls into one category or the other. The absolute best pimps -- business tycoons, power brokers, and politicians -- don't have girls on the streets working the tracks, but they do make countless dollars living off of other people's intelligence and hard work. Good pimps don't have to steal or take anyone's money by force, because hoes will give pimps their money willingly. The biggest, baddest, most powerful pimp of all time is named Uncle Sam. use psychological warfare, or pimpology, to get what I want, which is often more treacherous than physical abuse. I use words and gestures to get others to act right and do right. It's not about a pimp breaking a ho, it's about a ho breaking herself. In life what is expensive seems valuable, and what's available for free seems worthless. You've heard that no one buys the cow when the milk is free, but what they didn't tell you is that after a while, no one even wants that free milk. To be valued, the key is not to give, but to receive -- the more, the better. You don't want to “earn” your price, you want to “cost” it. This is the psychology behind the whole game: anything worth having, you must pay for up front. “Nigga, I'm Johnny Slick!” he would yell in the streets. “Can't nobody fuck with me! I'm the greatest!” After hearing it often enough, people were convinced. The importance of having a name. [You need a memorable brand, a handle that people can invest with meaning and feeling. Not you, per se, but what you want people to think you stand for, promise and threaten] This would really make a pimp mad. Once I had him mad, he would be talking. The more he talked, the more he spread my name, and the more respect I started getting on the street. When you first come in the game, nobody pays you any attention. You got to keep your name popping, until others keep it popping for you. It's not about being liked or loved, it's about being respected. The one who can control his emotions will be the one to control the relationship or situation. Never put yourself at the mercy of someone else -- always be mentally prepared to have a replacement step in, if need be. the more someone depends on you, the more power you have over them. To master someone completely, they have to depend on you for everything. Because he can only manage the money she makes, a pimp depends on a ho at least as much as she depends on him. But the key for a pimp is to make that ho think that she always needs him. [you need to] seem wise and knowledgeable, The better you talk, the more people depend on you. Weakness is the best trait a person can find in someone they want to control. If you can't find a weakness, you have to create one. You have to tear someone's ego down to nothing before they will start looking to you for salvation. They begin to see you as their champion, their hero -- even if the weakness you rescue them from is one you created. In business you have to exploit every situation you can -- if friendships prevent it, then you are not on even footing with your competition, and you will lose. You learn to deal with the shit without putting your feelings in it. When people sense that you're not worried, it makes them respect you more. Whenever you are desperate -- and this goes for everything -- people will take advantage of you, every time. Make sure you're not dependent on one particular job, person, or income for your security. Get rid of the burnouts in your life -- you can't help them, they have to help themselves. I knew that ho had a competitive spirit, so I used it to my advantage. . . . Lying shows a lack of character and an inability to face reality. There are better ways to manipulate someone than to lie. People work to survive, but they only work hard when they want something really bad -- a new car, a new house, a college fund for their children -- and they are shown a means to get it. In corporate America they dangle raises, bonuses, and commissions over a worker's head, even though it's just money they should have been paying him all along. To win in life, you need to have a solid team of people around you, and the people closest to you have to be really down for you. As the leader of the team, you need to focus ten moves ahead, and you can't do that if you're dealing with every little thing. A team captain handles things for you, leads the other players, and gives them an example to look up to. A strong captain communicates your vision, enforces it, and inspires your team to really want to win. Knowledge is power, and it's available to anyone willing to really pay attention. When people tell you what they think and what makes them tick, it's to your advantage to learn as much as you possibly can. Ask them what their dreams are, and really listen to their answers. Then you can use that information to make your dreams come true. You can stand out without looking like a clown, and I always looked for things that were different. Competition breeds excellence. If you can get your workers going at one another, each trying to outdo the others, you will always win. You don't want them to be friends. You want them to distrust and dislike one another so that you end up controlling them all. They say don't judge a book by its cover, but the truth is, that's all we do. If you have a product, people won't buy it unless the total package looks good. So much attention is paid to presentation for one purpose -- if you can appeal to a customer's fantasies, he will buy what you're selling. No one wants to be shown up; it's embarrassing and humiliating, and they will seek revenge. The best rule of thumb is to treat people the way you want to be treated, at least to their faces. Money doesn't know love. When you're doing business, it's best to put nothing by anyone. Trust is a commodity that you just can't afford. If people see your ass everyday, you get too familiar, and the things you do don't seem special. You can't have a victorious homecoming if you never left in the first place. Be up front about who you are and what your intentions are. If your targets stay, they are yours. If they don't, they weren't ever going to be. If your spies dig deep enough, they can find things in anyone's past that they don't want known. Once you have this information, you shut your enemies down -- but make sure that they never see it coming. If you appear perfect, you will more than likely be seen that way. Conversation rules the nation. All great leaders are good orators. For years I studied the great leaders and incorporated their shit into my game. Real pimpin', you will never see coming. It will hit your ass so hard, you may find yourself supporting a war, and you don't even know why. ... Real pimpin' is so powerful that you will allow a president to take office when he doesn't win the popular vote. ... It's so real that a vice president can shoot a man with the reckless use of a weapon, and nothing happens to him. The man he shot will end up apologizing to the public, while the average young brother on the street will serve twenty-five-to-life for attempted murder.