The Secret Recipe Revealed
- Talk to everyone -- cast a wide net
- cold read
-
- observe closely what they are wearing, how they carry themselves, the setting, their mood, what they are saying to others
- make inferences about who they want to think they are and then
- ask questions or make statements about them to see how they respond -- you look like you could use a drink. Are you lost? Wow, is that the lates Tagheur?
- draw inferences about who they are based on the answers
- test the effectiveness of each inference
- repeat
- Listen carefully for details that suggest a longing, what do they yearn for, what motivates or triggers them?
- start light, no pressure, just imply the promise of more fun and games and gifts / surprises
- mirror: reflect their words, actions, postures -- Ohio!? Really, I have a cousin ...
- empathize: make them feel special, important, seen, heard, appreciated
- fascinate: be mysterious, randomly exciting, unpredictably rewarding, occasionally absent without explanation
- Once you know who they are and what the want, decide your angle
- mommy, daddy, benefactor, partner in crime, party pal, sexual fantasy, a connect, a resource, hero, mentor, travel guide, sage, guru?
- you may need to intensify your role over time -- bother, older brother, uncle, daddy
- Once you know your angle
- give them a taste -- make them hopeful
- make them pay
- dominate, you are never wrong, their objections are always overruled, they are confused, crazy, hallucinating
- give them another taste -- make them even more hopeful
- make them pay again but more this time -- the more a person invests, the more trapped they are in the hope of success
- withhold -- tighten the rope, set the hook -- by painting an even more vivid picture of the joy they long for while giving them nothing but obstacles they want to overcome to prove their worthiness
- the obstacles are faults they need to correct; they need to believe more, try harder, root out their doubts, confess their sins, humiliate themselves further, increase their contributions, bring in more clients, etc.
- escalate
- more promises, more tastes, more obstacles they evermore desperately want to overcome
- if you can keep this process going long enough, they will mistake it for reality
- work them until they are no longer useful
- Dismiss them
- give them to another dark rhetor
- put them to work in some related way
- ostracize them
- ghost them
- Move on to your next opportunity
- Churn, burn, rewind
- If at any point you don't get what you need next, get out. No gambler's fallacy, no remorse.