Rhetoric and Power: The Dark Side of Persuasion


Dark Rhetors in the Light of Hindsight

ProtectiveControlling
AttentiveJealous
Precise, uncompromisingRelishes correcting others
Self-assuredAntagonistic
ShrewdDeceptive
ConfidentGrandiose (supreme arrogance)
Funny, sarcasticDelights in humiliating others
CompetitiveAggressive
SuccessfulPredatory
Charming Superficial
Relatable Chameleon
Makes caring gestures
Doesn't care
Exciting Reckless
Ambitious Easily bored
Unyielding, impassiveCan't apologize or show humility
ProfessionalCallous (no empathy)
PassionateHistrionic
Disdains moneyMakes others pay
Wants me to themselves
Makes me feel special
Isolating, immuring
Mysterious Secretive
Spontaneous Impulsive
UnpredictableUnreliable
Always rightNever accepts responsibility
Always positive and upbeatCurates the truth
WilyNatural liar
Extroverted, gregariousCan't be alone
Outgoing and entertainingNeeds to be center of attention



This table shows why it is hard to see a dark rhetor coming. Nearly any identifiable quality can be interpreted positively or negatively, such is the nature of all rhetoric. If we are attracted to someone, confirmation bias will put a positive spin on anything they do. This is why you need to introduce your friends to any newcomer you are attracted to. If your new friend refuses or makes excuses, run. If your friends meet your new friend, listen carefully to what they say.

People who possess all of the qualities listed below are very rare. Anyone who has five or six red flags might be capable of doing serious harm. Anyone who has five or six green flags might be the light of your life. And of course any given green flag might actually be red or become red; thus the yellow flag caution tape. It is also important to keep in mind that each of us has a different level of tolerance for different behaviors. What makes the hair on the back of your neck stand up might make someone else tingle in a very different way.

Also keep in mind the power of "the primacy effect." If someone gives you a positive report of someone before you meet them, you may be predisposed to like them. In that case your estimate of them will start in the left column. The opposite is also true. If you are primed to be suspicious, the newcomer's confidence may strike you as arrogance. Make your own assessments, but listen to others if they don't agree with you.

Dark rhetors don't want you to see them coming.